This week MING took another step in its early life to explore new areas of brand experience by opening The Store, a retail space within its New York office located in New York’s South Street Seaport neighborhood. We have partnered with Tom Dixon to feature select products from the British designer’s line of home and office wares.
The Store is about showcasing great thinkers and great makers of things. As communicators so often we’re behind the scenes, but it’s also important to not only be a communicator and entrepreneur, but also a merchant. By teaming up with others and doing some things differently, it could teach us a lot and possibly inspire new types of retail.
The store will be an R&D lab for both collaborating with other brands but also testing out design and retail concepts.